Marketing strategy

Join Saud Al-Rakhis , founder of The Behavior Change , in a specialized workshop focusing on the fundamentals of strategic marketing and how to build a successful brand by understanding customer behavior and making informed decisions.

In this practical workshop, you will learn the essential concepts of strategic marketing, from market analysis, understanding customer needs, brand positioning, to designing an effective strategy that differentiates your project from competitors.

Saud will explain to you the mechanisms for understanding customers , building unique brand value , and crafting marketing messages that address the audience correctly and help raise awareness and sales.

Location: Mubader Center – KIB Mubader

Workshop dates: Two days, December 21-22, 2025

Time: From 5 pm to 8 pm

Seats are limited